**Which data capture approach is better? And do you really have to choose?**

Heap is part of the Contentsquare group. Together, bringing you complete insights across the entire journey, so you can deliver the right digital experiences.

> Heap has freed up so many hours of time that we were spending doing analytics manually. Heap more than pays for itself just in the amount of time we get back.

— Benjamin Smith  
Principal Data Scientist  
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