Create user cohorts based on real actions taken on your site or app. Understand how different users navigate your digital experience, personalize communications, and bring third-party data into Heap to build user segments that accurately incorporate the full customer journey.

## Segment users based on what they do, not just who they are

Heap helps you analyze users by their actual behavior so you can create powerful experiences with pinpoint accuracy.

**Build a digital experience based in customer empathy**

Heap helps you quickly identify patterns in user behavior so you can group users accordingly and engage them based on their actual experience.

- Merge Salesforce data with Heap to track high-value users from first touch through adoption.
- Discover the different actions users take when coming from each marketing channel.
- Leverage user segmentation to personalize the product or site experience.

## Power the rest of your tech stack

Use Heap’s behavior-driven segments to power precise experimentation, personalization, and customer engagement across your entire tech stack.

- Experiment endlessly using behavioral-based segments via integrations with A/B testing platforms like Optimizely.
- Personalize prospect and customer communication by targeting behavior-driven cohorts in marketing suites like Marketo.
- Build targeted user guides from custom segments.
- Pull CSV files of user lists for additional third-party analysis.

- Take any segment and apply it to any chart built in Heap to uncover deeper customer insights.
- Create segments of your most important customers and build dashboards around them.
- Export segments to multiple applications to power the rest of your tech stack.

— Nick Smith  
Senior Product Manager

Interested in a demo of Heap’s Product Analytics platform?  
We’d love to chat with you!